When you join Team CRIO, you are becoming more than just our client -- you are becoming our partner. Your success is our success, which is why we are launching a new co-marketing partnership!
Current clients may already know and love our newly launched Marketing Welcome Package. When first signing on, clients receive a packet filled with our best marketing tips related to improving their website, running ads, and boosting their social media, all with the goal to grow their business. We also publicly support their upgrade to eSource by writing a custom press release for them.
Here is an excerpt from the Welcome Package, titled "Running Effective Paid Advertising":
"Be specific -- consumers' brains have been trained to ignore the countless offers of cash, discounts, and deals we're bombarded with every day.
Don't just match your audience in content, but in tone as well. If you're speaking to people with serious money or health issues, you're probably better off not making a joke in your ad copy."
Because our clients can gain a competitive edge in their patient recruiting marketing efforts through these tips and tools, we have decided to expand the marketing team's interactions with clients through the Co-Marketing Partnership. This partnership will include...
- Bonus content
- Website and ad design 1-on-1 consultations
- Direct input into product design
- Advertising partnership
- Preferential status in our directory of sites for Sponsors/CROs
In addition, Co-Marketing Partners will be featured guest authors, interviewees, or editors, and their site's successes will be highlighted in case studies and our testimonial videos.
Marketing is important in growing your small business, as shown in a 2018 global survey. And your business is important to us! We are excited to work more closely with our clients in actively helping them to attract more patients ("inbound leads," as named in the field of marketing). If you're already a part of Team CRIO and would like to learn more about the Co-Marketing partnership, talk to your CRIO Project Manager. If you are interested in learning more about becoming part of Team CRIO, request a demo here!
Author: Anna Krauss is a Project Manager at Clinical Research IO. She has experience in the health field through her work as a Research Assistant with the MaineGeneral Hospital system, Hospital General de Agudos Bernardino Rivadavia in Argentina, and through her experiences working as an EMT.